About Kuza Blu
Empowering Coastal Communities Through Digital Innovation
The Kuza Blu platform represents a transformative community empowerment initiative that bridges traditional coastal commerce with modern digital opportunities. Our mission is to elevate local curio sellers and boat ride operators by providing them with comprehensive e-commerce tools to reach global markets.
Our Partnership Network
Kuza Blu is proudly managed by Moi University School of Tourism in strategic partnership with Saada, operating on behalf of the Portuguese Government and the Government of Kenya. This unique collaboration combines academic excellence with international development expertise to create sustainable economic opportunities for coastal communities.
Funding & Support
Our initiative is generously sponsored by:
European Union - Providing strategic funding and development support
Camões IP - Portugal's development cooperation institute
Go Blu Initiative Program - Focused on sustainable coastal development in Kenya
Jumuia ya Kaunti za Pwani (Association of Coast Counties) - Ensuring local community integration and support
Our Impact
Through this multi-stakeholder partnership, Kuza Blu serves as more than just an e-commerce platform—we are a catalyst for:
Economic Empowerment: Enabling local entrepreneurs to access wider markets
Digital Inclusion: Bridging the technology gap in coastal communities
Cultural Preservation: Showcasing authentic Kenyan coastal crafts and experiences
Sustainable Tourism: Promoting responsible travel and local economic development
Core Values
Community First
We prioritize the needs and aspirations of local coastal communities, ensuring our platform serves as a catalyst for grassroots economic empowerment.
Cultural Preservation
We celebrate and promote authentic Kenyan coastal culture, helping artisans maintain their traditional craftsmanship while accessing modern markets.
Digital Inclusion
We break down technological barriers by providing user-friendly tools and training that make e-commerce accessible to all skill levels.
Sustainable Growth
We foster economic development that benefits communities long-term while promoting responsible tourism and environmental stewardship.
Collaborative Partnership
We believe in the power of strategic alliances between international development organizations, academic institutions, and local communities to create lasting change.
Kuza Blu Vision & Mission
Our Mission →
Kuza Blu empowers coastal community entrepreneurs by providing accessible e-commerce technology, comprehensive digital marketing tools, and sustainable market linkages. We bridge the gap between traditional craftsmanship and modern commerce, enabling curio sellers and boat ride operators to showcase their authentic offerings to a global audience while building resilient local economies.
Our Vision →
To become the leading digital marketplace that transforms Kenya's coastal communities into thriving entrepreneurial hubs, where local artisans and service providers seamlessly connect with global markets while preserving their cultural heritage and achieving sustainable economic prosperity.
Shipping Info
On successful payment, the merchants will contact you for shipping details.
FAQ →
Customers
How to transact on Kuza Blu
1. From the home page, select a product or service you are interested in. You can use the search bar or explore products from the navigation bar.
2. On the product detail page, select the quantity and click "Add to Cart."
3. For services, choose the number of people and specific dates from the calendar, then click "Add to Cart."
4. Click on the cart icon to view all your selected products.
5. Click the "Go to Checkout" button.
6. If you're not logged in, you'll be redirected to the login page. Click "Sign up" if you don't have an account.
7. Once your account is created or you're logged in, click on the cart icon in the navbar and select "Go to Checkout."
8. Select an existing address or create a new one by clicking "Add New Shipping Address." You can have up to three addresses.
9. Click "Go to Payments."
10. Choose "Pay Now," and you'll be provided with multiple payment options.
11. Congratulations! Your payment was successful. The merchants will contact you for shipping details.
Orders, Bookings, and Your Profile
Access your order history, bookings, addresses, and change your password by clicking on the user icon or your name in the navbar.
Merchants
How to Become a Merchant
Click on "Sell with Kuza Blu" on the homepage. Admins will assist with account creation.
How to Manage Your Store
Once a seller, click "My Store" on the homepage or the user icon dropdown in the navigation bar. Within your store, you can:
1. Modify store details.
2. View, create, and update products and services.
3. View and update booking and order status.